Consider your target audience carefully when designing your entry. Greenpeace
usually has four target groups:
- Powerbrokers: People in positions of authority in industry and government
who have the power and responsibility to make large-scale change happen.
- Supporters: People who work with us to achieve positive change. Our
supporters help us win our campaigns and they inspire others.
- Allies: People and organisations who share our aims and objectives. We
cannot achieve our goals in isolation. Greenpeace builds alliances to help stop
environmental destruction.
- Power Constituencies: People who can bring about pressure for change by
changing behaviour en masse – such as consumers of a specific brand, voters or
shareholders.