Historically posters have been inextricably linked with cause-related campaigns.
Visually striking, often iconic and frequently iconoclastic, posters grab the
attention like no other medium. They effectively help spread a succinct message
and in doing so shift attitudes and contribute to significant changes within
society.
The brief is to design a poster that delivers the message ‘Be a Part of the
Action’ – this does not necessarily have to be expressed in words. The poster
could bear witness to catastrophic environmental damage and in doing so, cause
outrage. Alternatively the poster could actively encourage peaceful protest to
expose an environmental problem.
Above all, the poster needs to raise awareness of environmental issues and
inspire action.